The brand gives life to Plate IQ’s existing color palette, drawing on its years of brand equity while introducing new, attention-grabbing elements. At its core is the new brand icon, Otti, an octopus symbolizing intelligence, eight helping hands, and a consortium for AP professionals. The personality of Ottimate not only sings automation but also gives the company a conversational voice – making the powerful AI technology accessible and real for the end users. Initial user acceptance testing metrics are strong, and the Altitude team is excited to see Ottimate’s impact on the
AP industry.