A Rich History
& a Fresh Start

Patrick, a global leader in recreational vehicle, marine craft, and modular housing materials, needed to better look the part of a modern, industry-leading player and present a complex array of brands in an easy-to-parse way.

Altitude refreshed the visuals associated with the Patrick parent brand. We then created a one-of-a-kind digital narrative to tell the whole Patrick story while making it easy for Patrick’s customers to find their own avenues for exploration throughout the website. These brand elements now permeate the publicly traded company on the web, in annual reports, on corporate identity materials, on building and trade show signage, and more. 

A brand is only as strong as the materials that help support it, and the consistency with which it is applied. With Patrick, the key was gaining board-level approval and codifying their brand guidelines. This process was a winning collaboration between the agency and the client that has aided the Patrick family’s continued growth.