WHERE
DIGITAL PRESENCE
REIGNS

Discovery Life Sciences offers the world’s largest commercial biospecimen inventory and procurement network and preeminent multi-omic service laboratories. They enable the acceleration of precision medicine programs for cancer, infectious diseases, and other complex conditions helping make millions of lives better.

As Discovery continued to grow – organically and via acquisition – it recognized the importance of aligning its digital presence and sharpening its brand. Their website served as a vital tool for lead generation and nurturing. To better reflect their industry-leading status, a new website reflecting their depth of expertise, breadth of services, and credibility was needed.

Altitude explored Discovery’s audience. We got inside the minds of key stakeholders. We poured through the existing website to gather data, identify underlying opportunities, and craft strategic direction. Our creative team then put together striking and innovative elements that speak to Discovery’s power, hope, and partnership values.

https://branding.altitudemarketing.com/wp-content/uploads/2023/12/LinkedIn-Webinar-Into-Video-1.mp4After months of tight collaboration with the Discovery team, we codified an intuitive, powerful UX. We refined messaging. After every last pixel was polished and word edited, we launched a revamped website marking a powerful evolution of their brand, worthy of its global industry leadership position.